A follow-up to yesterday’s “I shall return soon.”
That post may have been mistitled. While I’m still waiting for in-home service to repair my computer, I’ve been grappling with a larger issue.
The truth is, I’m considering shutting down, perhaps reserving posts only for my paid subscribers. Yet, even there, I’m not seeing a strong correlation between paid and free content in terms of opened emails. The bottom line is clear: there’s not much interest in the content I produce, making me wonder if my time would be better spent elsewhere.
After over four months, my reports and articles are read by about 120 people. That’s 40% of 300 subscribers, meaning 60% don’t open the mail. It’s understandable—how can someone subscribed to 500 other Substack writers possibly keep up? Some of my followers have even more. I suspect many subscriptions are made in hopes of a reciprocal follow, not to genuinely read.
Back to yesterday’s headline. I used “Shall” instead of “Will” because my commitment was never just about having a working system. I have two laptops, two iPads, and two iPhones, and yet I haven’t produced a single piece of content in days. It should be obvious that something else is on my mind.
The headline should have read “May.”


I truly hope you will continue your important work. Perhaps you could talk to NY Grad for some marketing tips. Except for us old timers, people don't know who you are. Your experience is invaluable and your work is constantly evolving. You are a treasure to humanity. I think you are up to the challenge as that is who you are. God bless!
Please continue your informative content!