About Bill

Bill Cara is a devoted free capital markets patriot. After a career of successes in the financial services industry he became owner and founder of Greenfield Capital Inc and Cara Portfolio Management Ltd. Bill is the author of Lessons from the Trader Wizard where he takes a holistic approach to market analysis. At BillCara.com, he enjoys offering his views on current market prices and what traders might expect moving forward.

You can reach Bill at billcara@billcara.com.


History of Bill’s Blog

When he began writing the BillCara.com blog in April 2004 as a community discussion of capital markets and social equity, few if any of the readers had even heard the term social equity. Some were thinking Bill must be a socialist seeking equality when in fact he was not even an activist but simply an entrepreneur with a populist ideology. For 50 years, his personal belief system based on doing good deeds for all people while favoring none in particular, has been deep-rooted. As Bill advanced to doing business at higher levels of global financial markets, he realized that he was the exception, not the rule. So, he set out to change the rules via writing and by presentations at formal hearings of the Canadian Securities Administrators and the Senate of Canada Banking Committee and a committee of the US Securities and Exchange Commission. He is pleased to say that people now get it, thanks in many ways to social media and the power of the Internet and regrettably due to the disgraceful behaviour of many of his industry colleagues.

Defined by Businessdictionary.com, Social Equity is a bedrock of society:

“Fairness and impartiality towards all concerned, based on the principles of even-handed dealing. (The term) implies giving as much advantage, consideration, or latitude to one party as it is given to another. Along with economy, effectiveness, and efficiency, (Social Equity) is essential for ensuring that extent and costs of funds, goods and services are fairly divided among their recipients.”

As noted by Wiki: “In 1996 the United States President’s Council on Sustainable Development defined social equity as “equal opportunity, in a safe and healthy environment. Social equity is the least defined and least understood element of the triad that is sustainable development yet is integral in creating sustainability – balancing economic, environmental and social equity.”

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