About us

Bill’s Background

Bill Cara is a portfolio manager, writer and businessperson. He grew up in Toronto and was educated at University of Toronto, Waterloo Lutheran University (BA Hons. Bus., Wall St. Journal Student Achievement Medal) and McMaster University (MBA). He earned the MBA as a night student the same year he also became a CA (Chartered Accountant) and CMA (Certified Management Accountant). In his youth, he was his tennis club junior champion and captain of the New College hockey team at U of T. For three years, he was President of the Toronto Chartered Accountant’s hockey league.
Following five years in accountancy and eight years in medical/hospital business consulting, he joined the securities industry, starting with Dominion Securities (now RBC Dominion) and Dominion Securities Investment Management, later joining Housser Securities (EVP), Dean Witter Canada, and Canarim/Canaccord Capital (VP, Responsible Person, Eastern Canada). Following several years with his own trading firm in Nassau Bahamas, he returned to Canada in June 1999 to co-found Qtrade Investor (CEO, Responsible Person), a successful electronic broker that has been rated #1 in Canada in 9 of the past 11 years, sold later to Desjardins Financial Group for C$161 million.
In 2004, Bill returned to trading in Bahamas and started writing a blog “on capital markets and social equity” called TraderWizard.com, which received “Best of the Web” and “Forbes Favorite” distinction from Forbes.com and appeared in Barron’s, Wall St Journal, Investment Executive, Bull&Bear, and Seeking Alpha, among other publications. His writing largely stemmed from his interest in social equity, which he felt his associates on Wall Street had been ignoring. Then around that year-end, after receiving numerous accolades and millions of hits, he changed the name to BillCara.com, then later to CaraCommunity.com and recently, back to BillCara.com. With the overwhelmingly positive response from around the world, he proceeded to publish the hardcover text Lessons from the Trader Wizard (Amazon) in 2007-8. In 4Q2008, Bill registered Cara Trading Advisors (Bahamas) Ltd with Securities Commission of Bahamas as Securities Investment Advisor and with SEC as a Registered Investment Advisor. The company later changed its name to Cara Portfolio Management Limited with an office in New York City and its trading desk in Chicago.
In April 2013, Bill pulled back from business, deciding instead to purchase a Neptunus 55 motor yacht, which he aptly named ‘Time&Space’, driving with his wife Pat (married June 1969) about 6,000 miles up and down the East Coast of the US, Lake Ontario, St Lawrence River, and the Bahamas. Since May 2013, he has been a seasonal member at Toronto Island Marina & Yacht Club where he and Pat get to enjoy their children Will and Stefanie and spouses, Fiona and Jonathan, and grandchildren, Caitlin and Owen. They reside six months a year in El Vedado, Habana Cuba and Freeport, Grand Bahama Island, Bahamas.

History of Bill’s Blog

Over the years, the BillCara.com website has enjoyed the contributions of many of Bill’s friends like Geoff, Stephen, Vad, Jack, Jeff, Patrick, Harp, and many others. With so many requests and testimonials from every part of the world, Bill’s email list grew to over 100,000. At the peak, the blog had as many as 300,000 unique subscribers in a year, with occasionally 15,000 to 20,000 persons online a day. There were 200 to 300 comments a day from readers who participated in a mostly well-mannered discourse. One week, Geoff Goetz asked our readers what they thought of the service. The 131 testimonials received the week of Dec. 10, 2012, from international readers, speak volumes. Over the years, we have received well over 1,000 such tributes as well as tens of thousands of comments from participants to the blog Discourse, some of whom submitted thousands of comments each. Clearly, the BillCara.com website has been inclusive and social equity was the glue.
We hope you enjoy the changes and we hope you continue to embrace the notion of social equity.

Meaning of Social Equity

When he began writing the BillCara.com blog in April 2004 as a community discussion of capital markets and social equity, few if any of the readers had even heard the term social equity. Some were thinking Bill must be a socialist seeking equality when in fact he was not even an activist but simply an entrepreneur with a populist ideology. For 50 years, his personal belief system based on doing good deeds for all people while favoring none in particular, has been deep-rooted. As Bill advanced to doing business at higher levels of global financial markets, he realized that he was the exception, not the rule. So, he set out to change the rules via writing and by presentations at formal hearings of the Canadian Securities Administrators and the Senate of Canada Banking Committee and a committee of the US Securities and Exchange Commission. He is pleased to say that people now get it, thanks in many ways to social media and the power of the Internet and regrettably due to the disgraceful behaviour of many of his industry colleagues.
Defined by Businessdictionary.com, Social Equity is a bedrock of society:
“Fairness and impartiality towards all concerned, based on the principles of even-handed dealing. (The term) implies giving as much advantage, consideration, or latitude to one party as it is given to another. Along with economy, effectiveness, and efficiency, (Social Equity) is essential for ensuring that extent and costs of funds, goods and services are fairly divided among their recipients.”
As noted by Wiki: “In 1996 the United States President’s Council on Sustainable Development defined social equity as “equal opportunity, in a safe and healthy environment. Social equity is the least defined and least understood element of the triad that is sustainable development yet is integral in creating sustainability – balancing economic, environmental and social equity.”

Interested parties may contact Bill via e-mail or message centre.

Disclaimer: billcara.com is a website published by Greenfield Capital Inc. Greenfield Capital or billcara.com.com is not a registered broker-dealer nor a registered investment adviser. You understand that this web site and its content is furnished for your personal, non-commercial, informational purposes only, and that no mention of a particular security in this website constitutes a recommendation to buy, sell, or hold any other security, nor that any particular security, portfolio of securities, transaction or investment strategy is suitable for any specific person. Greenfield Capital and billcara.com.com services will not advise you personally concerning the nature, potential, value or suitability of any particular security, securities portfolio, transaction or other matter. Information regarding trading and investment as provided by this website is not tailored to the investment needs of any specific person. You acknowledge that you are responsible for your own financial decisions and should seek a registered agent depending on your own risk tolerance to advise you on your personal trading activities.