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November 15, 2006
It's all about the consumer, stupid, Wed., Nov. 15, 2006, 8:12 AM
Today, the outstanding Merrill Lynch econ team under David Rosenberg looks at the key issue of the day: the plight of the U.S. consumer. Santa Claus Rally? A misguided one, maybe.
The market can yammer on about Fed speeches, Goldilocks, soft landings and whatever, but there is one key to this market environment and that is the U.S. consumer, and how they are being impacted by personal credit issues. The plights of U.S. Retailers and Home-Builders, as we know, are hanging in the balance.
So by reading the UBS weekly reports on housing inventory, mortgage rates and all, and the Merrill Lynch Rosenberg reports that focus on consumer issues, traders can be properly informed. Then they can tune out when Talking Heads start their lips moving.
As I read through these reports, I am starting to feel a disconnect happening between Mom & Pop and their money managers. Main Street is clearly focused more on cleaning up its balance sheet, while fund managers are still caught up in the resilient job and income growth data.
Merrill Lynch is stating that total consumer credit (a decline of -$1.2 billion in Sept) is only the second such M/M decline since 1993.
Retailers are already feeling the pinch and inventories are starting to rise, according to Merrill Lynch. E-tailing and catalog sales (non-store retailers) has dropped for three straight months, which is the first time that happened since the last recession (Mar-May 2001).
Holiday shopping is off to a poor start, they say, which is shown clearly in this chart.
Real-estate related retail sales (furniture, home furnishings, electrical and appliances) is in a nose-dive, as this Merrill Lynch chart shows.
Some manufacturing " truck production and pricing has been hardest hit since 1972, according to Credit Suisse.
But total cyclical retail spending (ex-gas, grocery and pharmacy sales) is holding up so far, as this next chart shows.
Perhaps the graph in 2007 will look something like 1994 and 2000, which were economically challenging periods. During those times, however, the wealth effect from housing, and also credit expansion, was the underlying support. In 2H06 and 2007 that is not the case. Without wage inflation (which will hurt corporate profits), where will the spending dollars come from?

The U.S. Producer Price Index (PPI) data reported Tuesday shows the biggest decline in five years. The Thursday Consumer Price Index data, however, may also see a decline in the headline (total) number, but a flat and possibly higher core number of +0.2 pct.
Both Merrill Lynch and Credit Suisse econ reports discuss this data.
Download Nov 14 ML report on Consumers repairing balance sheets.
Download ML Nov 14 retail sales turkey report.
Posted by Posted by Bill Cara on November 15, 2006 08:12:13 AM | Category: Economics
Discourse
I've had half a mind lately to try shorting some US discretionary retail stocks (eg. Harley Davidson), but I'm not sure the time is ripe.
A tangental question:
I know Bill is an admirer of David Rosenberg mentioned in the post, and I recall Bill recently named him in another post , along with other worthy mkt. commentators , including Larry Berman (who also is a Rosenberg fan).
...Which leads to my qu.:
Berman has left CIBC and is just starting a new hedge fund of his own. His new co. is called "ETF Capital Management". This was mentioned in his ROBTV appearance this A.M.
I've been trying to locate a web site for Larry's new venture via Google - unsuccessfully.
Do you Bill, or does anyone else happen to know a URL for Berman's new co.?
Thanks.
Posted by: Bob
at
November 15, 2006 1:01 PM [link]
Bob,
Larry called me immediately after leaving CIBC at the start of the month to tell me about his new venture ETF Capital and that he will be seeking registration as a Portfolio Manager, and establishing a new hedge fund. I think he has no website or office yet.
I think he's going to do well as an independent, and I would hope those who qualify would support him when he's properly set up and ready to take on clients.
Posted by: Bill Cara
at
November 15, 2006 1:09 PM [link]
Thanks Bill for the update on Berman. I imagine there will be a fair amount of interest in his fund, because he's built up a following, not only with CIBC clients, but with ROBTV viewers too.
Apparently, it was an avalanche of e-mail feedback to ROBTV from concerned viewers, that got the weekly "Berman's Call" reinstated, after ROBTV had initially cancelled it. I wrote in to complain, encouraging them to please increase their technical analysis segments, if anything, and not decrease them. Thank goodness they listen to viewers!
Posted by: Bob
at
November 15, 2006 5:18 PM [link]
Bob
I don't have an opinion on Harley as a short as I don't follow it, but I have noticed some recent inside selling. Go to: www.secform4.com and type in the symbol.
Management may be agreeing with you.
Posted by: Rigdon
at
November 15, 2006 5:46 PM [link]
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ALOHA !!
Yes, agreed at some point inflationary pressures take a bite out of spending and it won't be long until the tax man comes knocking ...
Also at some point the record "bankruptcy rates" and "mortgage defaults" kick in and there is no "free reload" with the new bankruptcy laws on the books so I am sure that makes for more caution when it comes to the unbridled spending habits of the past.
Way back in 1991 I attended a US Bankruptcy Court session(Sacramento, CA)where I was trying to collect off of a deadbeat ex-so-called-friend ... I sat there listening to case after case go before the judge and sometimes creditors were present but most of the time(90%) no creditors attended at all. In fact myself and a credit rep from Sears and JC Penny's were the only three creditors in the packed standing room only courtroom of about 150 people. Most of the debtors there were truly pathetic, filing Chapter 7 on $20k of debt or less ... essentially run the credit cards up and file "BK" when the heat starts. Only one guy I felt deserved bankruptcy protection, an old guy who had to sell his house to pay his wife's medical bills. So much for working hard and saving your whole life ...
After court was over I spoke with the judge in the hallway and he agreed bankruptcy laws were too easy and there were a lot of deadbeats. I did not get any relief at all since I could not prove that the debtor could repay the $150k owed, of which, I was owed $35k. At the hearing I also represented The Fairmont Hotel in San Francisco, CA. This debtor "friend" had run up a $25k wedding bill at the hotel and then did not pay knowing "BK" was two weeks later! Afterwards I filed criminal charges but met with the Fairmont Hotel General Manager and the hotel's policy was not to file criminal charges and instead "write-off" the debt, so without their backing my criminal complaint fell on deft ears ...
If you want to understand "debt" beyond the mere statistical numbers then go attend a US Bankruptcy Court session and you would see the tremendous amount of time and money this country allocates to debt and debt service.
Posted by: kaimu
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November 15, 2006 9:41 AM [link]