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June 2, 2006
What went wrong at Vonage? Fri., June 2, 2006, 6:56 PM
Traders are finding that flipping new issues is not so easy after the Vonage Holding Corp (NYSE: VG) IPO cratered.
I happen to think Vonage has a good technology, but probably not deep enough pockets to achieve its objectives. Rather than sell to a telco giant, the company decided to do an IPO. Bad decision. The company is now broken unless they sell out quickly.
VG shares plummeted from $17 to under $12 in seven sessions, because, I think, they offered a free pass to their business customers.
You know, not all Moms & Pops are stupid. If these customers of the company's phone service expressed interest to the company and agreed to take down the shares directly, it should have been obvious that some of these buyers would be ready to flip them for a quick profit, or ready to walk away if the shares fell in price.
But others would be thinking that this allocation is really a way to cover my short, so I'm going short; I can't lose. I either cover in the market, or I take down the allocated stock and deliver it.
That's the thinking anyway.
And some of these sharpies would realize that securities cannot be sold to the public without a prospectus, so being provided an IPO allocation (which is a purchase-and-sale agreement) without a prospectus is an obvious error by the company. And let the legal problems begin.
There are flippers of IPO's who have accounts at multiple dealers who are underwriters and/or participants in the major underwriting syndicates.
I used to have a client " a real player -- who would order 10,000 shares or more of every new issue from at least seven different dealers. If his expression of interest was filled or looked like that would happen, he knew it was going to be a dog, so he retracted his interest, and then possibly shorted in the after-market. And if he had to fight for a few shares, he took down all he could and flipped them in the after-market.
Underwriters hate people like this. And people like this are always on the lookout for a real pooch deal like VG was set up to be " a direct dealer you can walk away from. You can renege on a Vonage, and what are they going to do, cut off your IP phone service? But you renege on a Wall Street firm and you can kiss your account goodbye " you are persona non grata on the Street for many years.
Yes, the VG IPO was a disaster, but why didn't the NYSE and the underwriters take some responsibility for checking the contracts between company and their telephone customers? I mean, we're talking the sale of securities, and the NYSE and the underwriters are full experts in these matters. So, when thousands of Moms & Pops are sold VG securities without a prospectus, and the experts in the same deal completely miss the most fundamental breach of securities law, I have to think there is an accountability problem here if they try to stick Vonage with the whole scandal.
Were these people just so busy counting their own profits in the deal to be blind to the obvious?
Posted by Posted by Bill Cara on June 2, 2006 06:56:37 PM | Category: Init Public Offering (IPO)
Discourse
I don't get it Bill. Wasn't the prospectus available online during the indication of interest process? All ipo's distributed to retail accounts for years have been done that way.
I didn't apply for the Vonage IPO (wasn't a customer) but I would have to think you had to agree that you'd read the prospectus.
I'm not going to defend the pricing of the IPO, and I'm sure Mr. Citron cooked up the direct placement scheme, he's good at finding the weak link in the chain (see late 90's, SOES abuses), but the after the fact backing away buy the disgruntled is basically nonsense imo.
If VG had popped 5 points, they would have been high fiving. Folks, the horse you bet , move on to the next race.
PS I've followed ipos for many years, and with few exceptions, if they breaks the ipo price immediately at the start of trading, you should really sell and limit your loss. Prayer is ineffective in these circumstances ;-)
Posted by: procol
at
June 2, 2006 9:54 PM [link]
Regarding the technology, yes Vonage has great technology (I've been using it for over 2 years), but there's lots of competition, and much cheaper. You can do the same for free or almost free these days with an ATA device just like theirs, or with Skype if you tolerate having a PC on (but soon their wi-fi phones will be as good too).
That the VG price went down was a given. IMO they missed the boat, they should have IPO'd much ealier if they could (or being acquired).
Posted by: ursus
at
June 2, 2006 10:18 PM [link]

Bill,
You may find it curious that Vonage CEO, Jeffrey A. Citron, has had problems with the SEC in the past...
http://www.sec.gov/news/press/2003-5.htm
Citron and friends were fined $70 million in "without admitting or denying the allegations in the complaint".
- MikeB
Posted by: MikeB
at
June 2, 2006 9:10 PM [link]