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June 16, 2006
More TV excellence shown at ROBTV tonight, Fri., 6/16/2006 6:48 PM
About two years ago I started writing about click fraud. When Google issued GOOG, I got off on the wrong foot for several reasons and one of them was click fraud. Tonight at 6:00pm on ROBTV one of the journalists went through an explanation you might want to catch on Replay.
And in the final five minutes of the previous show (about 5:55pm), Amanda Lang shows why she makes the Cara TV Journalist's Hall of Fame.
Today was the issue date of a government income trust IPO, and Amanda's usual side-kick, outspoken gazillionaire Kevin O'Leary, calling in from the U.S., ranted about how pathetic was this offering. He spewed venom for the government and the underwriters for mis-pricing this issue.
Amanda politely said: "Kevin, you know I love you dearly;" and then proceeded to cut him down at the knees. This is one helluva journalist.
I hope you catch the Replay when it gets uploaded by ROBTV.
Posted by Posted by Bill Cara on June 16, 2006 06:48:45 PM | Category: ROBTV Info & Education
Discourse
Bill,
Regarding click fraud: As an Adsense & Google Analytics User I can tell you that click fraud is no issue as long as the Adwords advertiser is using a click analysis utility (like google analytics) – It is possible to target specific websites(on site ) , specific viewers by geo location and so on. Advertiser can make a cost – performance analysis and they can know exactly how effective their Ads campaign is. Web Advertising (especially PPC) is the most measurable advertising channel in existence.
just my opinion.

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1) Amanda won't be getting any awards from any lobsters.
2) O'leary , would have had an on air embolism I imagine if he was talking about VG.
Posted by: procol
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June 17, 2006 2:22 AM [link]